Law-related Trainings

Course Introduction

With the advancement of modern technology, intellectual property has increasingly become a vital intangible asset and source of competitive advantage for enterprises. The intellectual property awareness of corporate management directly influences a company’s ability to effectively safeguard its R&D investments and technological achievements. This seminar covers the application, examination, and maintenance processes for intellectual property rights.

Furthermore, this seminar will equip participants to identify and address potential intellectual property infringement risks, while mastering strategies for responding to infringement allegations.

Focusing on the newly amended Anti-Unfair Competition Law (effective 15 October 2025), this seminar will cover key legal provisions pertaining to intellectual property protection (such as acts of confusion and trade secret infringement), case studies, and compliance recommendations. It will assist participants in understanding the legal changes and their implications for business operations.

This seminar also outlines the key amendments to the new Trademark Law (Revised Draft), published on 27 December 2025, enabling participants to gain advance insight into emerging legislative trends. The Revised Draft is currently open for public consultation. Based on the prediction of legislative process, the new Trademark Law is expected to be officially promulgated in 2026.

Target audience

• Management Personnel and Heads of Business Departments
• Legal Officers and Compliance Officers
• Human Resources Directors, Head of Research and Development Department, Managers and Specialists

Training method

Lectures, case study, Q&A

Training objective

Knowledge Dimension: Equipping participants with the ability to effectively and comprehensively protect corporate trademark rights and trade secrets under Chinese law, thereby reducing the costs associated with rights enforcement.

Risk Dimension: Accurately identifying high-risk intellectual property areas within corporate operations, particularly how to address intellectual property infringements frequently encountered in practice.

Practical Application Dimension: Based on the latest legal provisions and judicial precedents, learning to review corporate IP protection strategies and enhancing capabilities to respond to intellectual property infringement risks.

Training Content

Background Introduction: Types of Intellectual Property and Protection Approaches

• The Importance of Trademark Registration Under the First-to-File System
• Key Considerations for Foreign-Invested Enterprises in Protecting Trademark Rights and Practical Recommendations
• Establishing a Comprehensive Intellectual Property Protection System in a Timely Manner, with Regular Maintenance and Market Monitoring

Addressing Intellectual Property Infringement

• Common Infringement Scenarios in Practice
• Effective Strategies for Countering IP Infringement in the E-commerce Era, Reducing Enforcement Costs (e.g., Online Platform Complaints) and Recommended Enforcement Procedures
• Case Analyses

Key Legal Risks and Analysis of Typical Cases

• Risks of non-compliance with the procedure
• Risk of insufficient evidence
• Risks class-action lawsuits and social stability requirements

Impact of the Revised Anti-Unfair Competition Law on Business Practices

• Key Legal Provisions Concerning Intellectual Property (such as acts of confusion and trade secret infringement) Explained
• Routine Protection of Trade Secrets by Enterprises and Responses to Trade Secret Infringement (from human resources and data compliance perspectives)
• Case Analyses
• Compliance Recommendations

Key Amendments to the New Trademark Law (Revised Draft)

• Shorten the opposition procedures: Reducing the opposition period from three months to two months, balancing efficiency and fairness
• Regulating malicious trademark registrations: Establishing unified legal basis + clarifying penalty rules to strengthen source governance
• Optimizing infringement compensation rules: Adjusting compensation priority + allowing independent calculation of reasonable expenses to reduce enforcement costs

Q&A Session

About Rödl & Partner

As attorneys, tax advisors, management and IT consultants and auditors, Rödl & Partner is present in 50 countries with 100 own offices and around 5,500 experts. In China, Rödl & Partner assists clients from four wholly owned offices in Beijing, Shanghai, Guangzhou and Taicang. Our comprehensive advisory from a single source translates into a decisive advantage in ensuring the success of our clients’ engagements in China. The focal point of our services is legal and tax structuring and restructuring of foreign investors’ engagements in China. Many years of local experience have allowed us to gain an in-depth insight into the specific challenges and opportunities of China as an investment destination. Our clients can benefit from this knowledge, coupled with the high standard of service and expertise of an international organization.

Instructor profile

Ms. Bei LI serves as Associate Partner at Rödl & Partner Shanghai office and Head of IP (China). Ms. LI is also a member of the expert panel of China IP SME Helpdesk in European Commission. Ms. LI possesses over twenty years’ experience in providing multinational enterprises with legal services encompassing intellectual property rights protection, hands-on IP strategy, trademark registration and copyright recordal, as well as other consulting services pertaining to foreign investment law.

Ms. Yuan ZHANG serves as the Senior Associate at Rödl & Partner Shanghai office. Ms. ZHANG specializes in providing legal counsel to foreign-invested enterprises across diverse industries and has over a decade of practical experience in corporate compliance, intellectual property protection and labor law.