Course Introduction<\/strong><\/p>\nEvery company has a corporate design manual as a specification for every designer in order to ensure a consistent appearance. Very few companies, however, have a story manual that ensures consistent and unique storytelling. The basis for this is the core story.<\/p>\n
Every company should have a core story. This is the narrative identity that makes a company unique and strong. As the core of the company, this story primarily differentiates itself from the competition and gets to the heart of the company.<\/p>\n
The core story is the central starting point for consistent internal and external communication and thus the basis for a logical, sustainable and effective content strategy.<\/p>\n
Content<\/strong><\/p>\nTheoretical Part: Strategical Storytelling<\/p>\n