Media and Communication Trainings

Trainer

Storymaker is a German Communications Agency specialized on content creation with a Storytelling approach. The company invented the Storytelling Platform, a method to identify the core of a company, develop the core story and key messages and finally create content for Public Relations, Social Media and Marketing Communication. Storymaker has a strong focus on international B2B companies. Industries are Automotive, Machinery, Industry Technologies, IT, and Chemicals.

Storymaker operates from Shanghai. The German mother company is headquartered in Tübingen (near Stuttgart) and operates an office in Munich and in Berlin.

More information: www.storymaker.de/en/

Course Introduction

Every company has a corporate design manual as a specification for every designer in order to ensure a consistent appearance. Very few companies, however, have a story manual that ensures consistent and unique storytelling. The basis for this is the core story.

Every company should have a core story. This is the narrative identity that makes a company unique and strong. As the core of the company, this story primarily differentiates itself from the competition and gets to the heart of the company.

The core story is the central starting point for consistent internal and external communication and thus the basis for a logical, sustainable and effective content strategy.

Content

Theoretical Part: Strategical Storytelling

• How how to find the company’s core story
• Overview and explanation of the core aspects of the company’s core
• Deriving topics and storylines based on the core story
• Content Strategy based on the core story

Practical Part: Storytelling Methods

• The hero story approach
• The headlines as the opener to stories
• One story told in different formats